Intrapreneurs -- only in business?

I was asked the other day about Intrapreneurs in Social Enterprises, and it got me thinking that if this is a meaningful question, we've really lost sight of what I always thought of as American Ingenuity.

Some wag once said that Henry Ford did America the best service for innovation, because of the motto for FORD, Fix Or Repair Daily.  That was true for tractors as well as the Model T and Model A (and for that matter, to some degree for my current pick0up truck F250, replete with running lights).

The beauty was that this built a nation of fix-it kids, able and adept at fixing darn near anything.

The apocryphal story out of WWII was that the way General Patton beat the desert fox Rommel in North Africa, was that a sandstorm blew in, and wrecked the tanks, trucks, and jeeps on both sides.  Montgomery and Rommel were both stuck, but the GIs took apart the carburetors, blew the grains of sand out of the jets, and the Yanks just drove over and won.  Viva la Ford Motor Co and a whole bunch of farmer kids who enlisted as GIs.

You can just imagine that Patton assembled everyone and said, "I think you should take apart the carburetors and look for sand in the jets."  Bull....   He probably had no idea that was the problem, any more than did Rommel.  What made this work was that a whole slew of GIs 'knew' this problem from childhood, kinda like American kids learned to program and build I/O interfaces from Apple IIs.   And in Germany, chauffeurs drove -- and none of the soldiers knew to clean carburetors yet.

So, to the question.  Of course, entrepreneurs matter in all forms of organization.  The 2008 Obama campaign had lots of entrepreneurial kids contributing social network software ideas, but they knitted those ideas into a loosely organized federation for the whole campaign.  That's intrapreneuring, not entrepreneuring, as I define it.

Most of us, whether in clubs, social groups, neighborhoods, or companies, don't RUN things -- we contibute to things that are running.  Often, we contribute ways that they can run better, as opposed to just 'doing work'.   It is this incessant desire and ability to contribute to the organization, whether in process, product, service, or jsut efficiency, that I call intrapreneuring.  Vital to stay fresh.

We just never call it intrapreneuring.  Why not?