OUR VIEW

Our View of the World

With all the talk about innovation and its key role in solving many of our corporate and national problems, we believe there is very limited understanding of what constitutes impactful innovation and how those innovations occur. Much of our national conversation almost assumes that we can wish innovation into happening by talking about it and getting people together and urging them to unleash their creative energy.

In our view, that may be a decent start but it will hardly create the in-depth understanding necessary to achieve breakthrough innovations.

Both Chuck House and Ray Price bring industrial experience and industry analysis to the challenge of R&D effectiveness. We have worked in this space collaboratively for over 30 years. We keep returning to and evolving a set of ideas and principles for R&D management and new product leadership that we believe are needed more today than ever before. These ideas and principles are based on experience, observation, reflection, and analysis that we believe is unique in this business. 

First, Chuck House is recognized widely as someone who was actually responsible for achieving several breakthrough innovations. Plus, he has demonstrated ability to reflect on what is required both during and after the innovation process. He has examined innovation from individual, project, program, corporate, and national perspectives. 

Second, together we have examined in depth the innovation roots of one company (Hewlett-Packard) as described in The HP Phenomenon and are in the process of examining another iconic company (Cisco).  We have both written about Serial Innovators or Intrapreneurs and believe we understand who they are and what they do, and importantly, that they are critical to future breakthrough innovations. 

Third, we are committed to codifying what we have learned and putting those lessons into a form that is useful to current practitioners and the next generation.